Blüfeld

Light. Bright. Precise. The nü white is blü.

Light. Bright. Precise.
The nü white is blü.

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America’s #1
riesling brand

Constellation Wines, the largest wine producer in the world, commissioned us to help tell a story that would drive everything from naming, voice, taglines, packaging to experience.

Expectations exceeded.

Wine enthusiasts consumed 350,000 cases in the first year, making Blüfeld the world’s #1 selling riesling brand in its class, and outselling all competitors.

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