From an in-depth understanding of your customers, the internally-facing Core Brand Story articulates powerful shared value between you and audiences, and drives all audience-facing actions and communications. It’s the only brand position or marketing direction your company will ever need: Eliminate confusing, easily forgettable brand jargon; Put abstract brand values in coherent context; Humanize and clarify your brand so everyone can easily understand, remember, execute and passionately share.
Like the Core Brand Story, Key Messages are internally-facing and not intended to be used word-for-word. Key Messages serve as a guiding foundation for expressing your brand’s distinct personality, voice and tone. Powerfully distilled, key messages can be segmented for each audience, with unlimited possibilities for adapting to future brand/ marketing developments. As you reach out to specific audiences or create new campaigns, you’ll have standard language ready to tailor to your purpose.
Your Brand Story Script is an externally-facing, concise, and authentic epic that crystallizes what your company can truly do an be for your audiences. Use as go-to-market content and create variations for customers, marketing, pitches, subscribers, websites, social and even employee engagement. Audiences will easily understand, remember, feel something real, embrace, and passionately share a well-crafted brand story—long outliving the memory of marketing-speak jargon or descriptive features and benefits.
Products and services can take on a life of their own. Like the company-level Brand Story Script, Product Story Scripts are also externally-facing narratives that can be the centerpiece for anything from product marketing to experience. Product stories: Affirm your customer’s worldview—reasons they want to make your brand part of their lives; Speak to audience emotions and truly make them feel something; Confirm proven wants or needs in order to rationalize decisions to buy.
Communicate your brand’s purpose and difference, right smack at first glance. Elicit the emotion you want people to feel on first blush. Evoke your brand’s personality on contact. Taglines don’t take the place of great brand experiences, names or stories. However, taglines can make people listen, take notice, and remember all else you do and say. Taglines set you apart from similar companies, remove the guesswork, and make a company’s message crystal clear in quick, explicit terms.
Rent our storytelling brains. Your consult includes having us study your background information beforehand to get our wheels turning. After, we will spend a supercharged Adventure Hour together. Right on the spot, like a farmhouse descending on the wicked witch, we’ll magically land with fresh Brand Story Script ideas, revealing our top secret brainstorming sources and techniques. Time permitting, we may even create some taglines and marketing ideas for you.