Core Brand Story platform crystallizes what your brand can truly do, be and become for your audiences—your essential, differential value. It is the principal foundation for all future communications, and puts abstract brand values in clear context. Easy to understand, remember, passionately feel, and share—your story will long outlive the memory of marketing-speak jargon or features and benefits.

Key messages expand aspects of your organization’s brand story—to inform, guide and inspire highly focused operational, sales and marketing messages for each target audience segment. For branded content in advertising, social, pitches, website, employee engagement, and beyond—with unlimited possibilities for guiding conversations and adapting to future business aspirations and expansions.

Products and services can take on a life of their own. Product Story is a narrative that can be the centerpiece for anything from product marketing to product packaging or product experience. Product stories: Affirm your customer’s worldview—emotive aspects of why people want to make your product experience part of their lives; Confirm proven wants or needs or reasons in order to rationalize decisions to buy what you offer.

Convey your brand’s purpose and difference, right smack at first glance. Elicit the emotion you want people to feel on first blush. Evoke your brand’s personality on contact. Taglines don’t replace great brand experiences, names or stories. But, taglines get people to listen, take notice, and remember what you do and why. Taglines remove the guesswork, and make your message crystal clear in quick, explicit terms.