I burned all my ships. My entire business. My brand. After 20 years of developing brand identity in the image of many of the global brand agencies I’ve worked with—it was time for radical action. After reading on, you might well consider doing likewise with your own brand.
In 1519, Captain Hernán Cortés landed in Veracruz to begin his great conquest. Upon arriving, he gave the order to his men to, “Burn the ships!” Someone then laughed and Cortés promptly thrust his sword into the man’s chest. Everyone else proceeded to get hammered on rum by the glow of the blaze. Cortés forced himself and his men to either succeed or die. Retreat was not an option. To truly achieve the level of success we each desire, there are times when we need to burn the ships.