AT&T initially entered into the Japan telecom market through a partnership with existing Japan telecom JENS—creating a joint venture with 25 major Japanese companies that launched the first commercial Internet phone services in Japan. After a new AT&T Japan (business) split from AT&T Jens (consumer), the new telecom wanted to transition into a b2b market for Internet solutions, and away from consumer telephony. We designed an image campaign and interactive experience that spoke to Japanese business connectivity needs.