Branding + Identity
Crafting the Story
Blüfeld sold a record 350,000 cases, topping all competitors to become the most beloved Riesling brand in its class—less than one year after launch.
Mosel River Rock
as a Living Adventure
500,000 years ago, the Mosel River began to cut deep into ancient uplifting sedimentary bedrock formed nearly 400 million years ago. Mosel Valley now reveals two types of slate formed under enormous geological pressure: Red Slate; and Blue Slate. It is this living, shifting, continually emerging Blue Slate that generates such rich minerality and floral tones in Blüfeld Riesling.
Light. Bright. Precise.
The nü white is blü.
Cobalt blue bottle as the canvas reflects both the traditional Riesling decanter and blue slate terroir of Germany’s Mosel River banks, rich in cobalt minerals.
Blüfeld delivers a flavor profile that’s simple, medium sweet, with crisp floral tones. A burst of modernist floral motif characterizes the Mosel Riesling fragrance, and portends a refreshing respite. Modern, unmistakable. Moderately sweet, leaning feminine, but not overly so.
A custom hand-drawn logotype identity is modern, geometric and clean, but with a warm unmistakably German calligraphic influence—just enough to reassure an authentic Mosel River appellation.
Try something nü.
The Blue Man Group kicks off the new Blüfeld brand launch gala celebration.
~ Courtesy Belle Images.