P_Gelinas-Cavalier-Vine-BG-red
1. Client Completes Packaging Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Brandscape Review + Presentation Exercise
6. Package Design Ideation
7. Package Design Presentation
8. Package + Substrate Design Selection*
9. Package + Substrate Review Exercise*
10. Vendor Proof, Comp + Review
11. Final Design Revisions
12. Final Design Presentation
13. Production Files Creation
14. Vendor Delivery, Coordination, Proofs
* Client selects existing or custom package substrate from client-preferred print vendor/ packaging producer. Romantic also can work with your vendor to design custom package substrate and materials as additional project scope. Romantic will coordinate design and production with your vendor but does not source or research vendors.
1. Client Completes Packaging Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Package Design Ideation
5. Package + Substrate Design Selection*
6. Package + Substrate Review Exercise
7. Vendor Proof, Comp + Review
8. Final Design Revisions
9. Production Files Creation
10. Vendor Delivery, Coordination, Proofs
* Client selects existing or custom package substrate from client-preferred print vendor/ packaging producer. Romantic also can work with your vendor to design custom package substrate and materials as additional project scope. Romantic will coordinate design and production with your vendor but does not source or research vendors.
1. Client Completes Packaging Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Package Design Ideation
5. Package Design Review Exercise
6. Package Design Selection
7. Final Design Revisions*
8. Production Files Creation
9. Vendor Delivery, Coordination, Proofs
* Client selects existing or custom package substrate from client-preferred print vendor/ packaging producer. Romantic also can work with your vendor to design custom package substrate and materials as additional project scope. Romantic will coordinate design and production with your vendor but does not source or research vendors.
1. Client Completes Story Brief
2. Discovery, Insights, Conversations
3. Core Brand Story Ideation
4. Core Story Review Exercise
5. Consensus Building Facilitation
6. Additional Core Story Directions Generated
7. Key Messaging Creation
8. Product Story Creation
9. Tagline Creation
10. Final Comprehensive Review
11. Final Revisions + Presentation
12. Final Asset + Guidebook Delivery
1. Client Completes Story Brief
2. Discovery, Insights, Conversations
3. Core Brand Story Ideation
4. Core Story Review Exercise
5. Additional Core Story Direction Generated
6. Key Messaging Creation
7. Product Story Creation
8. Tagline Creation
9. Final Comprehensive Review
10. Final Revisions, Guidebook + Asset Delivery
1. Client Completes Story Brief
2. Discovery, Insights, Conversations
3. Core Brand Story Ideation
4. Core Story Review Exercise
5. Key Messaging Creation
6. Final Revisions
7. Final Asset + Guidebook Delivery
1. Client Completes Naming Brief
2. Discovery, Insights, Conversations
3. Company Naming Ideation
4. Company Naming Review
5. Finalist Naming Candidates Selection
6. Finalist Naming Candidates Submission*
7. Final Company Name Selection
8. Brand Architecture Ideation & Selection
9. Product Naming Ideation
10. Product Naming Review
11. Finalist Product Names Selection
12. Finalist Product Names Submission*
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Naming Brief
2. Discovery, Insights, Conversations
3. Company Naming Ideation
4. Company Naming Review
5. Finalist Naming Candidates Selection
6. Finalist Naming Candidates Submission*
7. Final Company Name Selection
8. Brand Architecture Ideation & Selection
9. Product Nomenclature Ideation
10. Product Nomenclature Review & Selection
11. Product Naming Ideation
12. Product Naming Review
13. Finalist Product Names Selection
14. Finalist Product Names Submission*
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Identity Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Identity Design Ideation
5. Identity Design Review Exercise
6. Identity Design Selection
7. Final Design Revisions*
8. Supporting Typography, Design Elements, Design System Creation
9. Product Logo and/or Logotype Ideation
10. Product Identity Design Review Exercise
11. Product Identity Design Selection
12. Final Product Identity Design Revisions*
13. Identity Guidelines Creation + Production
14. Final Identity Guidelines & Assets Delivery
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Identity Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Identity Design Ideation
5. Identity Design Review Exercise
6. Identity Design Selection
7. Final Design Revisions*
8. Identity Guidelines Creation + Production
9. Final Identity & Guidelines Delivery
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Identity Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Identity Design Ideation
5. Identity Design Review Exercise
6. Identity Design Selection
7. Final Design Revisions*
8. Supporting Typography, Design Elements, Design System Creation
9. Product Logo and/or Logotype Ideation
10. Product Identity Design Review Exercise
11. Product Identity Design Selection
12. Final Product Identity Design Revisions*
13. Identity Guidelines Creation + Production
14. Final Identity Guidelines & Assets Delivery
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Naming Brief
2. Discovery, Insights, Conversations
3. Company or Product Naming Ideation
4. Company or Product Naming Review
5. Finalist Naming Candidates Selection
6. Finalist Naming Candidates Submission*
7. Final Company or Product Name Selection
* trademark submission to be performed by a qualified intellectual property attorney