Jeffery Hale Hospital sought us out to revive the Hospital’s weakening brand with a complete bottom to top strategy, design and experience. The new Jeffery Hale brand launch rallied staff, patients and community to a new uplifting spirit of empowered care experience.
Our brand discovery together with Jeffery Hale was thorough and comprehensive—and led to a top-to-bottom strategy and brand story platform put into action across every Jeffery Hale message, medium and touchpoint. The Hospital’s spirited brand experience included a complete new design system of staff IDs, signage and wayfinding, stationery, promotions, brochures, online and digital applications, fleet and vehicle—even an elevator interior and exterior redesign.
Power of Caring
More than just a tagline or abstract brand values living in a vacuum, Jeffery Hale imbued its newly found power of caring across every part of their story and throughout every action in:
• The compassionate way they identify and interact with patients
• The open spirit to think ahead to the future for patients and the community
• Ways to positively influencing patients, the community and staff relationships
• Making every hospital experience an uplifting reflection of caring
• A design system that is lively, simple, uniquely Jeffery Hale, and reflects a caring, nurturing environment
You’ve transformed our hospital into a bright sunny day for our patients and staff. We could not be more pleased with the results—and it shows on people’s faces everyday.