1000% Sales Increase
Deep discovery and analysis sprang a new brand strategy and positioning that would drive the Wong Wing product line’s renaissance. The rebrand included a new astutely planned product brand architecture, then designing new visual identity and packaging.
First year results were remarkable, and beyond what the client expected. Year-over-year product sales jumped through the roof at between 76% and 1000% for individual products—yes, one-thousand percent increase in sales.
Bringing Asian Cuisine
Closer To Home
Now it’s easier for consumers to make the wise choice for prepared and packaged Asian foods at home. McCain Foods kept us on to continue spreading the word of Wong Wing beyond the initial branding assignment.
Beyond our expectations
You have played a crucial role in helping us develop a strategy to become one of the top companies in the Asian food market. The results have exceeded our expectations and definitely placed us among the leaders in packaging in the food industry.
~ Julien Roel, Group Brand Manager, McCain Foods