1. Client Completes Identity Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Identity Design Ideation
5. Identity Design Review Exercise
6. Identity Design Selection
7. Final Design Revisions*
8. Supporting Typography, Design Elements, Design System Creation
9. Product Logo and/or Logotype Ideation
10. Product Identity Design Review Exercise
11. Product Identity Design Selection
12. Final Product Identity Design Revisions*
13. Identity Guidelines Creation + Production
14. Final Identity Guidelines & Assets Delivery
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Identity Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Identity Design Ideation
5. Identity Design Review Exercise
6. Identity Design Selection
7. Final Design Revisions*
8. Supporting Typography, Design Elements, Design System Creation
9. Product Logo and/or Logotype Ideation
10. Product Identity Design Review Exercise
11. Product Identity Design Selection
12. Final Product Identity Design Revisions*
13. Identity Guidelines Creation + Production
14. Final Identity Guidelines & Assets Delivery
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Naming Brief
2. Discovery, Insights, Conversations
3. Company Naming Ideation
4. Company Naming Review
5. Finalist Naming Candidates Selection
6. Finalist Naming Candidates Submission*
7. Final Company Name Selection
8. Brand Architecture Ideation & Selection
9. Product Nomenclature Ideation
10. Product Nomenclature Review & Selection
11. Product Naming Ideation
12. Product Naming Review
13. Finalist Product Names Selection
14. Finalist Product Names Submission*
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Naming Brief
2. Discovery, Insights, Conversations
3. Company Naming Ideation
4. Company Naming Review
5. Finalist Naming Candidates Selection
6. Finalist Naming Candidates Submission*
7. Final Company Name Selection
8. Brand Architecture Ideation & Selection
9. Product Naming Ideation
10. Product Naming Review
11. Finalist Product Names Selection
12. Finalist Product Names Submission*
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Naming Brief
2. Discovery, Insights, Conversations
3. Company or Product Naming Ideation
4. Company or Product Naming Review
5. Finalist Naming Candidates Selection
6. Finalist Naming Candidates Submission*
7. Final Company or Product Name Selection
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Identity Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Identity Design Ideation
5. Identity Design Review Exercise
6. Identity Design Selection
7. Final Design Revisions*
8. Identity Guidelines Creation + Production
9. Final Identity & Guidelines Delivery
* trademark submission to be performed by a qualified intellectual property attorney
1. Client Completes Story Brief
2. Discovery, Insights, Conversations
3. Core Brand Story Ideation
4. Core Story Review Exercise
5. Key Messaging Creation
6. Final Revisions
7. Final Asset + Guidebook Delivery
1. Client Completes Story Brief
2. Discovery, Insights, Conversations
3. Core Brand Story Ideation
4. Core Story Review Exercise
5. Additional Core Story Direction Generated
6. Key Messaging Creation
7. Product Story Creation
8. Tagline Creation
9. Final Comprehensive Review
10. Final Revisions, Guidebook + Asset Delivery
1. Client Completes Story Brief
2. Discovery, Insights, Conversations
3. Core Brand Story Ideation
4. Core Story Review Exercise
5. Consensus Building Facilitation
6. Additional Core Story Directions Generated
7. Key Messaging Creation
8. Product Story Creation
9. Tagline Creation
10. Final Comprehensive Review
11. Final Revisions + Presentation
12. Final Asset + Guidebook Delivery