1. Client Completes Identity Brief
2. Discovery, Insights, Conversations
3. Brandscape Visual Analysis
4. Identity Design Ideation
5. Identity Design Review Exercise
6. Identity Design Selection
7. Final Design Revisions*
8. Supporting Typography, Design Elements, Design System Creation
9. Product Logo and/or Logotype Ideation
10. Product Identity Design Review Exercise
11. Product Identity Design Selection
12. Final Product Identity Design Revisions*
13. Identity Guidelines Creation + Production
14. Final Identity Guidelines & Assets Delivery
* trademark submission to be performed by a qualified intellectual property attorney
